Where the money went
A click is someone tapping your ad to look at your page. You had 17 clicks this week, up from 4 the week before.
Switchboard and EV charger ads
$126.46Most of the interest went here, and these ads brought in the 2 November call.
Emergency ads
$69.50Fewer clicks at a higher price. New emergency ads went live this week.
Tama's job came through your website as a referral, so it's a win for you, not one for the ads.
Things I need from you
Set up your Meta Business account
Follow the steps in my email from 4 November. It has to come from your own Facebook, and it's the one thing holding up your Facebook ads.
Tell me how the 2 Nov call went
Pick an outcome for that call, Tama and your Saturday callout, plus a job value for Tama. It shows me which ads bring you paid work.
Mark jobs on your leads board
Move each job along as it comes in. Stefan is still sitting at the start on there.
What's working in your content
Coming once your Facebook ads startThere's nothing to report yet because your Facebook ads aren't running. These three examples are cut from your own job videos, and they go live once your Meta Business account is set up. After that, this box shows you which videos make people stop and which ones bring in enquiries. Every ad carries your licence, EC13712. More short videos from your jobs means more ads like these.
Projected monthly spend
A range until there's more history.
a month, from what your ads have spent so far and your budget
This is an estimate, so it will move. Google decides how much of your budget gets used each day, depending on how many people search.
Next 30 days
7 November to 6 December
Keeping your switchboard and EV charger ads on at $25 a day and emergency at $20 a day, with new emergency ads that went live this week.
Reading the results around 18 November. If emergency hasn't brought in at least 3 real enquiries by 2 December, that money moves to your Facebook ads.
Building your first Facebook ads from your own job videos, as soon as your Meta account is set up.
The three things above, Meta account first.
More calls and forms from the ads turning into booked jobs by early December.
Did these turn into work?
Every enquiry so far, October and November
Three from this week to fill in
EV charging point in the garage. I've got this as a won job, I just need the job value.
Tripping RCD, job done, and you quoted a switchboard upgrade off the back of it
From your switchboard and EV charger ads
Earlier enquiries
| Who | Outcome | Job value (AUD) |
|---|---|---|
| WarrenConnolly, 6 Oct | Won the job | $600 |
| StefanAlkimos, 22 Oct | Quoted, lost | $5,000 quote |
| Phone call2 Oct | Couldn't reach them | $0 |
| Phone call18 Oct | Callout, fixed it himself | $0 |
| MercedesSecret Harbour, 3 Oct | Not a fit, too far | $0 |
| Phone call10 Oct | Not a fit | $0 |
Notes and feedback
If you think of anything, put it here and it'll come straight to me.